Why businesses need digital marketing to grow?

Author: Neha Mathur

When it comes to advertising your brand, what is the first thing that comes to your mind? Flyers, tv ads, radio commercials or OOH? Well, these conventional ways were once great to announce your products and services but not any longer. With social media taking over our lives, and over 4.6 billion people using the internet for various reasons, it has become impossible to ignore its presence. In this blog we try to answer thisvery important question – Why businesses need digital marketing to grow?

There are still many small and emerging brands that feel a pull towards these traditional ways of advertising. However, with the world taking a gigantic leap towards online marketing, word of mouth advertising is no longer the way to move ahead.

And hence, it becomes pivotal for small businesses to explore the territories of digital marketing and invest in them to get the kind of success they have always wanted.

Let us tell you why and how you can go about doing this.

  1. There is something for everyone

The internet is one space that is available to all. And that’s what you can best use to your advantage. With all kinds of businesses promoting their services online, digital marketing has made it easier for small and medium businesses to find a footing in the online world. You may be a small brand right now, but with right and effective methods of online promotion, you can easily compete with bigger brands available.

  1. Stay connected

When you’re in the digital world, playing the game of blindfold can be outrageous. What does this mean? You need to know your audience. The best thing about digital marketing is that it allows you to stay connected with your customers. You can interact with them on various social media platforms and respond to their queries or comments in an instant. This helps in creating a positive image about the brand, and get new customers.

  1. Brand awareness

The best thing about digital marketing is that you can do whatever with it. You can talk about the products and services you offer; you can give them an insight into your world – how you connect with your staff and clients; you can give them discounts and deals. Basically, you can tell them your story by sitting in the comforts of your office!

And how does this help? Well, every time they see the name of your brand or even the logo, they’ll know what you do and what you have to offer. They’ll know you care about your customers and are always available for a quick chat/ response. This goes a long way in the online world and can help upscale your business.

  1. Act Globally

Have you ever shopped from online portals such as Shopify, eBay, or Amazon? They didn’t become global sensations in a day. But what they did was use the power of the internet to position themselves as global warehouses and reap its benefits. So now you can browse their entire inventory by a click on the mouse. You can order gadgets and other utility items, just by tapping on the keypad.

You can achieve that too. People who do not have the means of reaching you physically, can do business with you through social media or e-commerce. You can present yourself globally, while simply being local.

  1. Low cost, maximum reach

If you use the traditional way of advertising, such as ads in print media, television, and radio, you end up spending millions of dollars on it. But the problem with these is that you can never measure their effectiveness?

But this is not the case with digital marketing. With focus on selected audience, digital marketing creates an environment that attracts the right users. You can be precise with your ads and target the people that will help boost your business. Various analytics tools – Google Analytics etc. can map user journey and give you insights to focus on the niche.

What’s more? Digital marketing allows you to measure the effectiveness of ads, take corrective actions wherever required, work on campaigns that failed, and invest in those that helped generate leads.

  1. How to go about it

With so many different platforms available to promote your services and products, it can get difficult for a newcomer to know what exactly to pick. This is where a digital marketing agency comes to play. These agencies know how to turn your clicks into revenues and ensure higher conversion rates that wouldn’t have been possible otherwise. They help you boost your ROI, find your target audience, generate leads and provide you measurable results. They know how to build a brand in more ways that you’d know. So trust the power of the professionals, and let them guide your way through the world of digital marketing.


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