Let’s start with a question you probably don’t hear often enough: What if optimizing your website the way you always have is already making you invisible? It sounds harsh, but the reality is this: search engines are no longer just about keywords and backlinks. The way people search for answers is shifting so quickly that… Continue reading Is SEO Enough, Or Should We Move Towards Generative Engine Optimization?
Artificial intelligence search is no longer an experiment. It is rapidly becoming the default way people interact with information online. Instead of choosing links, users expect clear answers, and those answers come from structured signals. Structured data SEO is the most direct way to make content visible to these intelligent systems. Without structured markup, AI… Continue reading The Importance of Structured Data in Preparing for AI Search
For years, marketers and SEO professionals have relied on Google Search Console as their main dashboard for measuring visibility, clicks, and impressions. The introduction of AI Mode in Search Console signals a shift that deserves close attention. This feature, connected to Google AI Overviews, is not a minor tweak. It represents a new layer of… Continue reading Google’s AI Mode in Search Console: What It Means for Monitoring AI Traffic and SEO
